Home

Marketing

Details

Category: Uncategorized

Published on Saturday, 14 January 2012 21:24

Written by Administrator

Hits: 89

Marketing can make or break a firm. Are you marketing your financial services firm correctly? Are you adhering to FINRA and SEC rules and regulations in your marketing efforts? Do you get the referrals that you need to further your business? How are you generating new business? What business model are you utilizing? These are all questions that you should be asking yourself with your marketing efforts.

According to American Marketing Association, marketing is defined as an organizational function and a set of processes for creating, communication, and delivering value to customers and for managing customer relationships in ways that benefit the organizations and its stakeholders. It is an integrated process through which companies build strong customer relationships and create value for their customers and themselves. Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management.

Lynette Bentley Financial Services has been in business for over 15 years helping financial services professionals to market themselves and their firms. We help you identify, develop, and evaluate marketing strategy based on your objectives and current market characteristics. We teach marketing strategies, sales and closing techniques, and streamline operations to increase bottom-line totals.

If you are serious about improving your businesses productivity, call us for a consultation regarding the feasibility and structure of your products, price, placement, and promotion of your current marketing platform. We can initiate market research studies and analyze their findings, provide recommendations, advise on the local and national factors affecting the buying and selling of products and services, and develop a marketing plan that suites your needs and increases YOUR bottom-line totals